Of course, for an establishment to be called a bar, it must have a bar, though it does not have to be the traditional mahogany monster with a brass bumper. Sometimes, this king of all pub furniture is just a squat counter, or a little room within an establishment or even what looks like a fruit stand. Regardless of its appearance, the placement of the bar is all important, as it will determine all sorts of things. The most common and often the smartest place for a bar is at or near the center of an establishment
The bar business is a BUSINESS. That means that you have to have a mind for numbers. You have to be able to calculate profits, figure out the rate at which you are going through your stock, keep track of salaries and pay suppliers and determine the most effective ways of pricing drinks and structuring promotions. Not being aware of these kinds of financial issues involved in the bars business leads to a poorly run bar and the increased chance that your dreams will get flushed away when the bills come due. Business acumen is a must for success in the bar business.
Bar advertising requires just the right combination of creativity and common sense. These days bars advertising just their happy hours on their windows so that would-be passersby might wander in are usually bars that are just a few steps from going under. It is not enough to just open your doors and wait for your customers to find you. Bar advertising is about going to where you customers live and giving them a reason to come through YOUR doors on Friday night rather than your competitor’s.
A bar that is not engaged in promoting itself is a bar waiting to die. I am not exaggerating. Even a low-key neighborhood bar with lots of walk-in customers cannot rest assured that it will not lose its customer base to the next new thing that might decide to open up down the street and aggressively promote to its customer base. For this reason, bar owners always need to be looking to keep things fresh and keep new blood coming in the door.
Many websites also forget one of the basics of marketing bars—contact information. Always have at least an e-mail where customers can reach you and be sure to check it daily. Along with information about whether you allow events to be hosted at your venue, your website can be one of the best ways to get businesses to come to you for special events.
Bar owners are a different lot. You meet many personalities that enter this industry. But one thing most bar owners have in common, is they are “know it all’s”. Yes, each will tell you what the other guy is doing wrong, or what they would do. Did I offend any of you reading that statement? […]
Aaaaahhh! The Pour! Pouring drinks, a part of bartending basics, is a subject talked about for endless hours by every bar owner and manager for years. Let’s put this to bed once and for all, OK. Let’s face it, pouring drinks is where you make your money! A subject not to be taken lightly. But […]
Bartender theft is a huge topic that people inquire about. Even by the thieves themselves. Sound funny? Well, if you watch a crime show and they show you how to catch a criminal, what if a criminal is watching? It’s like going to school and finding out what not to do and what to watch […]
Bar Entertainment is a necessity for some bars and all night clubs. For others, they don’t want it, or are too small of a place to have DJ and bands. This page is for those of you who wish to go the entertainment route. Bar entertainment, especially in a night club setting can be extremely […]
Bar supplies are available almost everywhere you look on the web. Prices vary from place to place a little, but variety is king. That’s why I have listed the premier bar supplier, The Bar Store. Some real exciting and new stuff. My affiliate partners at the BAR STORE carry everything you can imagine. Really. This […]