In the bar business—especially if you have a dive bar or a hole-in-wall Tiki bar—we have a Romantic liking of old-fashioned bar cash registers and other aspects of the traditional bar. After all, many of us got into this business to avoid sitting in front of computers.
The computer age has caught up to us, however, and we can no longer afford to avoid it any more. Everything from DJ software to nightclub lighting is now run on software. Especially if you have a larger bar or nightclub, you should really consider getting a bar or nightclub POS system. Here are some of the advantages of this kind of system…
Negotiating a bar lease is one of the key steps in the process of owning your bar and will have consequences that will ripple throughout your ownership of your bar or nightclub affecting everything from bar design and build-outs to how much money you will have to start your career in the bar business. If you don’t secure a favorable bar or nightclub lease, not only will you be paying much more than you should, but you may also get stuck paying it for a prolonged period of time. In fact, one of the reasons why so many first time bar and nightclub owners fail the first time LINK they venture into the business is because they mismanage this stage of the process.
The best candidates for pub managers are often those workers who have worked at your establishment in some other capacity for a fairly long time, since these are the workers who already know how your establishment works and the ones who you are most likely to trust with the handover of the pub responsibilities.
Even if the new manager is a bartender who has been with you since the beginning and handles the bartender training, however, you will want to make sure that you take her through a full pub management training process. Learning a new role can be difficult even for a mainstay of your organization.
Clubbers expect a bit of a light show to go along with the pounding house music and their cocktails. But of course it is not only about the dance floor; club lights are just as important near the bar or in the chill room. In these places modern lighting can really add to the feeling of class and wealth.
The two main components of nightclub promotions are discounts and themes. For many kinds of promotions you will offer visitors (or a segment of visitors such as ladies) a discount on the drinks or a waiving of the cover fee. Theme nights such as Disco Thursdays or Ladies Night Wednesdays are also a way to create a fun atmosphere for new customers.
For a lot of places, nightclub promotion begins with club promoters. That’s right, in the plural. Often a high-end club will use multiple club promoters to keep their joint as hot as possible. This kind of night club promoting is especially critical for any place that has been around a while but that still wants to give off an air of exclusiveness. Hyper-cool nightclubs have a doubly tricky problem: they want to seem as if they are above it all, but they still need clients to show up and get judged by their picky door.
The grand opening event is also one of the key moments that will help decide the success of your nightclub or bar. Putting so much weight on your Grand Opening ideas may sound like an exaggeration, but it is not. Especially when it comes to nightclubs, making a splash during your Grand Opening party is a strong determinant of success. The club Grand Opening is not the only thing, but when it comes to creating the right aura of mystery and exclusiveness, the Grand Opening party can make all the difference.
Many websites also forget one of the basics of marketing bars—contact information. Always have at least an e-mail where customers can reach you and be sure to check it daily. Along with information about whether you allow events to be hosted at your venue, your website can be one of the best ways to get businesses to come to you for special events.
A bar that is not engaged in promoting itself is a bar waiting to die. I am not exaggerating. Even a low-key neighborhood bar with lots of walk-in customers cannot rest assured that it will not lose its customer base to the next new thing that might decide to open up down the street and aggressively promote to its customer base. For this reason, bar owners always need to be looking to keep things fresh and keep new blood coming in the door.
The bar business is a BUSINESS. That means that you have to have a mind for numbers. You have to be able to calculate profits, figure out the rate at which you are going through your stock, keep track of salaries and pay suppliers and determine the most effective ways of pricing drinks and structuring promotions. Not being aware of these kinds of financial issues involved in the bars business leads to a poorly run bar and the increased chance that your dreams will get flushed away when the bills come due. Business acumen is a must for success in the bar business.