By on Jul 10, 2010 with Comments 4
Night club security is a very important issue. Although it usually takes a back seat to other issues when starting a night club.
The new night club owners of today need to confront issues like these and make them more relevant to their whole operation.
The most important thing is to keep your customers safe. If you are opening a cheap drink, rap dancing, under twenty five club, your out of your mind. (my opinion of course) But if you do, security is going to be a major issue.
If you don’t, security is still an important issue. You can’t hire people off the street that do not know how to handle people and problems in this type of atmosphere.
Yes you can hire people to train, but you better have a damn good head of security. A person who can put people at ease. One that doesn’t incite problems, but talks them down.
So, how many security people do you put on? Generally speaking, you should put two night club security personnel per every one hundred patrons you have. This is a general rule of thumb.
If you have an over thirty crowd, listening to top forty music along with oldies, you may need one to one and a half night club security personnel per one hundred people.
Basically, every club is different. You will need to feel it out based on the type of crowd you do have. Don’t skimp! You rather be safe then sorry.
Nothing will ruin your club faster then a fights, general problems, police visits, and thefts. When patrons know they are safe, you will always be the club of choice.
Look at the newspapers. Talk to any city official, just about anywhere, and you won’t generally hear anything good about their local night club.
Just because you hire some huge guy, it doesn’t mean you have good security. People get killed in night clubs. Some carry guns and knives. And just about the time you have an inexperienced security person make a situation worse, or embarrass someone in view of others, or fight with, you never know if this person is coming back for you.
Like I keep saying, education is the key.
Many people think of night club security as guys with t-shirts on, a tad too small, that say security on the back. Well, this is the worse mistake you can ever make.
If you are a club owner, and you do this, are you proud of how your night club security personnel looks?
Do you know what these guys look like?? Thugs! Is that the impression you want to give. These guys dressed up like this don’t warrant any respect. And if you dress them this like this, it’s your fault.
I guess first of all, your night club security personnel are a reflection of you the owner. Also, your security personnel also deal with people other then your patrons. Many times they are outside. People other then your patrons drive by and see not a very professionally dressed security guard. Is this the image you want to portray? I hope not!
In those circumstances where the police have to be called, do you want the police to pull up and look at these guys as thugs and who they show no respect for?
How about when you have some older patrons come in to your place for a night out, or a celebration of sorts. Is this the image you want your night club to have.
How about when your night club security personnel are walking through the crowd, or go to stop someone for something. Do you think there are completely visible to all the other patrons? Do the patrons know they are security? Even from the front, or the side?
You don’t know how many times I have seen in night clubs that a security guard goes to stop a fight and no one knows it’s a security guard, and starts to fight with them.
Hey! It’s time to get out of the seventies!!
The appearance of your night club security personnel should be professional! You should buy a variety of sizes of white shirts from a security uniform provider. These shirts are made of a heavy cotton. They are also double or triple stitched at the seams for durability.
I used to keep them on hand in a variety of sizes, dry cleaned and pressed. When they came into work they would go and change. When their shift was over, they would leave the shirts in a laundry bag. Once a week I would have them taken to the laundry. They came back looking like new every week.
You have to do this yourself. You can’t expect them to have them cleaned and ironed themselves because it won’t happen!
You can try a local uniform company too. But I never had much luck with them. They usually lose the shirts or don’t bring back enough clean ones. You know the drill.
It will last forever. And don’t laugh about the hand cuffs and mag light. Have you ever seen someone go crazy? Or on drugs and can’t hardly be controlled. I have! Better to be safe, the sorry.
This type of dress works, like it or not.
However, depending on what type of club you have, you may want to dress your security in a blazer with security markings, especially at the front door. For upscale clubs, I suggest all security in blazers, with prominent security markings on them. Customers will come to recognize them as security. Open collar silk shirts and reaking od cologne ain’t gonna cut it!
Your night club security is often the first people a customer mets when coming to your night club. Insure their appearance reflects how you operate your night club. If they look respectful and are helpful, your customer will treat them with respect, they will always compliment your club when talking with friends, and they will always feel safe.
How did the old saying go? Dress for success. It works, believe me.
Finally, remember that word of mouth is a very powerful thing. You may not think that customers or your community members even care what your night club business security personnel are wearing. But they do. Trust me. And when people get together and are talking about night clubs, there is always a mention of the security personnel. Always. So how do you want your customers to talk about you?
It goes the same for community members, no matter who they are. Does it matter? Not really. As long as when people are talking, they are saying how professional your staff looked, it’s a bonus. And this goes a long way in the over all perceived value of your night club.
Don’t agree? You don’t think that’s cool? Well then keep your guys in t-shirts with the word “security” written on their backs. It will come back to haunt you. Trust me.
Your night club security is another link in the total professional management of a night club. Even as far back as your night club business design.
As I have explained throughout this site is that, the right way to look at night club management is that it has to all inclusive.
It’s not just one thing that makes you successful. It is all these separate things that come together. Even if you are just starting a night club, night club security has to be considered. If you are already operating a night club you have to remember this. It’s the sum of all the parts that will make you great. Not just one thing.
Night club security is one of those things. Take it seriously.
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