The two main components of nightclub promotions are discounts and themes. For many kinds of promotions you will offer visitors (or a segment of visitors such as ladies) a discount on the drinks or a waiving of the cover fee. Theme nights such as Disco Thursdays or Ladies Night Wednesdays are also a way to create a fun atmosphere for new customers.
Bar advertising requires just the right combination of creativity and common sense. These days bars advertising just their happy hours on their windows so that would-be passersby might wander in are usually bars that are just a few steps from going under. It is not enough to just open your doors and wait for your customers to find you. Bar advertising is about going to where you customers live and giving them a reason to come through YOUR doors on Friday night rather than your competitor’s.