Although bar signs are not the kind of thing that is likely to make or break your bar or nightclub, bar signs do serve a number of purposes in a bar and can not only help you build your bar’s overall image, but also can help with promotions and even with efficiency.
The fact that it adds to your brand image—the general look and feel of your bar—will doubtless come as no surprise to you. But help with promotions and increase efficiency?
Before you start to think that I have taken one too many swigs from the Budweiser tap, let me explain.
Of course, for an establishment to be called a bar, it must have a bar, though it does not have to be the traditional mahogany monster with a brass bumper. Sometimes, this king of all pub furniture is just a squat counter, or a little room within an establishment or even what looks like a fruit stand. Regardless of its appearance, the placement of the bar is all important, as it will determine all sorts of things. The most common and often the smartest place for a bar is at or near the center of an establishment