Nightclub advertising is a necessity and it goes hand and hand with your promotional events. Once you have set up great events like a Ladies Night Wednesdays, Gay Tuesdays or a Student Mondays and divided up your calendar so that each night that you are open you have a different branded event in mind, then it is time to set up your nightclub advertising to make sure that your target audiences know about your events. A club promotion party is only as successful as your nightclub advertising allows it to be.
Club websites have really evolved in the last few years. It is no longer just a single landing page with the address and hours. The website is now more like a nightclub marketing portfolio that uses the full abilities of the computer age to create an experience for the visitor. The websites set the tone—draw their target audiences in by teasing them with a complete experience: enticing keyhole glimpses of the hotties patrons will only see inside, intriguing music to make the site surfing even more enjoyable and beautiful layouts to give customers a luxury—true masterpieces of web design. Put simply, your brother’s community college course on web design isn’t going to be enough to throw together a site like this.
As I said elsewhere, night club flyers are the bread and butter of night club marketing. Although you can outsource this to a freelancer, most nightclub owners prefer to design their own night club flyers. In the long run designing the majority of your own flyers can allow you to save money and to hone your message to your audience.