Nightclub advertising is a necessity and it goes hand and hand with your promotional events. Once you have set up great events like a Ladies Night Wednesdays, Gay Tuesdays or a Student Mondays and divided up your calendar so that each night that you are open you have a different branded event in mind, then it is time to set up your nightclub advertising to make sure that your target audiences know about your events. A club promotion party is only as successful as your nightclub advertising allows it to be.
As I said elsewhere, night club flyers are the bread and butter of night club marketing. Although you can outsource this to a freelancer, most nightclub owners prefer to design their own night club flyers. In the long run designing the majority of your own flyers can allow you to save money and to hone your message to your audience.