When it comes to nightclub marketing, one of the questions we hear most often is “Does my nightclub need a website?” The response is pretty simple, “Do you want more customers?” Why Your Nightclub Needs a Website The truth is by not having a website for your nightclub you’re missing out on a large amount [...]
The two main components of nightclub promotions are discounts and themes. For many kinds of promotions you will offer visitors (or a segment of visitors such as ladies) a discount on the drinks or a waiving of the cover fee. Theme nights such as Disco Thursdays or Ladies Night Wednesdays are also a way to create a fun atmosphere for new customers.
Club websites have really evolved in the last few years. It is no longer just a single landing page with the address and hours. The website is now more like a nightclub marketing portfolio that uses the full abilities of the computer age to create an experience for the visitor. The websites set the tone—draw their target audiences in by teasing them with a complete experience: enticing keyhole glimpses of the hotties patrons will only see inside, intriguing music to make the site surfing even more enjoyable and beautiful layouts to give customers a luxury—true masterpieces of web design. Put simply, your brother’s community college course on web design isn’t going to be enough to throw together a site like this.
As I said elsewhere, night club flyers are the bread and butter of night club marketing. Although you can outsource this to a freelancer, most nightclub owners prefer to design their own night club flyers. In the long run designing the majority of your own flyers can allow you to save money and to hone your message to your audience.