The two main components of nightclub promotions are discounts and themes. For many kinds of promotions you will offer visitors (or a segment of visitors such as ladies) a discount on the drinks or a waiving of the cover fee. Theme nights such as Disco Thursdays or Ladies Night Wednesdays are also a way to create a fun atmosphere for new customers.
Nightclub advertising is a necessity and it goes hand and hand with your promotional events. Once you have set up great events like a Ladies Night Wednesdays, Gay Tuesdays or a Student Mondays and divided up your calendar so that each night that you are open you have a different branded event in mind, then it is time to set up your nightclub advertising to make sure that your target audiences know about your events. A club promotion party is only as successful as your nightclub advertising allows it to be.
For a lot of places, nightclub promotion begins with club promoters. That’s right, in the plural. Often a high-end club will use multiple club promoters to keep their joint as hot as possible. This kind of night club promoting is especially critical for any place that has been around a while but that still wants to give off an air of exclusiveness. Hyper-cool nightclubs have a doubly tricky problem: they want to seem as if they are above it all, but they still need clients to show up and get judged by their picky door.